I was trying to explain a new project I am about to take on in Zimbabwe to a friend, and was asked what a social entrepreneur really is. Unsatisfied with my own answers (notice the "s" at the end), I set out to look for a succinct, coherent, and accurate definition. The best one I found was on the Skoll Foundation website. It first explains the more general who and what of entrepreneurship:
"Entrepreneurs are essential drivers of innovation and progress. In the business world, they act as engines of growth, harnessing opportunity and innovation to fuel economic advancement. Social entrepreneurs act similarly, tapping inspiration and creativity, courage and fortitude, to seize opportunities that challenge and forever change established, but fundamentally inequitable systems."
Before explaining more specifically:
"Distinct from a business entrepreneur who sees value in the creation of new markets, the social entrepreneur aims for value in the form of transformational change that will benefit disadvantaged communities and, ultimately, society at large. Social entrepreneurs pioneer innovative and systemic approaches for meeting the needs of the marginalized, the disadvantaged and the disenfranchised – populations that lack the financial means or political clout to achieve lasting benefit on their own."
I love these two sentences. It gets to the core of what it means to be a social entrepreneur. Working at and with the
bottom of the pyramid, a social entrepreneur strives to achieve measurable and meaningful success both on a very human as well as monetary level. Projecting that the expression "very human" might appear weird to some of you, let me point towards the housing bubble. "Making the American Dream a reality!" Entrepreneurs were sprouting out of every corner of the land, providing ways for families to live on land and in houses that they couldn't afford. Focusing on the entrepreneurs, what were they focused on: the money or the human value?
Let me give you another rhetorical example::
TOMS Shoes. For every shoe they sell, they give one away. If you have a look at the shoes, and you know something about the apparel business, you'll quickly discover that they are selling $70 shoes that cost less than $1 to produce. Now, the main reason why these shoes are so expensive, is because they are heavily marketed as doing good for poor children in Latin American countries. Simply put, I'm asking: Is this a marketing trick, the true reason for being, or "merely" a genuine concern of TOMS Shoes? Whatever the true answer may be, I would at least argue that TOMS business model is just another Western approach that, intentionally or unintentionally, maintains and sustains a form of
global imperialism cultivating hegemonic structures instated at and dating back to the time of Conquest. A social entrepreneur provides holistic solutions to problems faced by the poorest in the world. He does neither "nourish" nor "feed" the poor - he
empowers the poor. Such is my position and understanding about what it means to be a true social entrepreneur.
Do not give to the marginalized, disadvantaged, and disenfranchised,
but empower them
! Check out this great, informative video about social entrepreneurship and social entrepreneurs:
http://www.youtube.com/user/skollfoundation